Author: Emily Knott for Mailonline
Published: March 4, 2021 02:24 EDT | Updated: March 4, 2021 02:39 EDT
TikTok has become an ideal destination for beauty lovers looking for bargains, users share their budget purchases and compete with higher-priced brands.
Many of them praised elf Cosmetics 16HR Camo Concealer as a well-deserved scammer for Tarte's iconic Shape Tape Concealer, whose price is four times its price. In fact, videos with product tags have already received 1.7 million views.
Tarte Cosmetics' Tape Shape Concealer is known for its high coverage formula and anti-wrinkle effect, and is loved by YouTube users, beauty editors and makeup enthusiasts.
TikTok users praised elf Cosmetics 16HR Camo Concealer (left) as a well-deserved scam of Tarte’s iconic Shape Tape Concealer (right), which is three times the price
According to TikTok, the elven camouflage concealer is as good as or even better than the luxury concealer, providing the same full coverage formula and non-crease matte finish. Even better, it only costs £5.
As the name suggests, this elf concealer provides 16 hours of coverage, covering everything from dark circles and redness to blemishes, creating a brighter and more even skin tone. A little bit goes a long way.
Its creamy, oil-balanced formula leaves a soft matte finish and is equipped with a toe applicator for maximum precision. In addition, it has 25 shades to choose from, which can be used as a highlighter or outline.
Elf’s affordable concealer is not only TikTokers’ favorite, but Amazon shoppers also posted enthusiastic reviews, calling it “the best concealer”, claiming that it “has good coverage for scars or acne” and “ Lasts all day".
The wizard concealer can cover everything from dark circles and redness to blemishes, making the complexion brighter and more even
In fact, it is so popular that it tops the Amazon concealer and corrector bestseller list with more than 7,000 acclaimed five-star reviews.
"The best concealer I have ever used," a customer admired. "I have bought another one, so I have a spare one. It covers blemishes and dark circles brilliantly, and the color is perfect for my skin tone.
'Also like the big doe foot applicator. Full coverage, not cake. It also lasts all day. The price is very good. This is my new goal.
Viral concealer is available in 25 shades and can be used as a highlight or contour
"Why do I only know about this now?" the other exclaimed in their five-star review. 'This thing is as good even if it is not better than Tarte Shape Tape Concealer! Stayed there all day. A little bit goes a long way.
The third person commented: "The staple food in my cosmetic bag! This is really the best concealer! Comparable to Tarte tape. It covers a wide range and can be mixed.
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